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# Silverpush taps Happydemics to validate contextual ad performance
- URL: https://fabric-media.ghost.io/silverpush-taps-happydemics-to-validate-contextual-ad-performance/
- Published: 2026-09-01T20:40:04.000Z
- Updated: 2026-09-01T20:40:05.000Z
- Description: Contextual intelligence firm Silverpush is partnering with Happydemics, adding independent brand lift measurement to its AI-driven video targeting. The tie-up shifts reporting away from impressions and clicks toward recall, interest, attribution and consideration data.
- Author: Fabric.Media Editorial
- Tags: Measurement

**Why it matters.** Advertisers weighing cookieless contextual buys gain independent brand-lift proof rather than relying solely on the vendor's own targeting claims.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.advanced-television.com/2026/09/01/silverpush-happydemics-measurement-partnership/?ref=fabric-media.ghost.io)*.*