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# Simon Property Group launches a retail media network for its malls
- URL: https://fabric-media.ghost.io/simon-property-group-launches-a-retail-media-network-for-its-malls/
- Published: 2026-08-27T21:56:42.000Z
- Updated: 2026-08-27T21:56:43.000Z
- Description: The world’s largest mall operator debuted Simon Media Network, a programmatic ad vehicle built on loyalty data, opted-in WiFi location tracking and licensed third-party purchase data.
- Author: Fabric.Media Editorial
- Tags: Retail-media, James Hercher

**Why it matters.** Advertisers gain a new path to real-world foot-traffic audiences without relying on retailers' own walled-garden transaction data.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=fabric-media.ghost.io) *·* [*James Hercher*](https://fabric-media.ghost.io/tag/by-james-hercher/) *·* [*read the original*](https://www.adexchanger.com/commerce/the-largest-shopping-mall-operator-has-its-own-retail-media-network/?ref=fabric-media.ghost.io)*.*