Small radio owner signs digital ad deal with Townsquare’s Ignite unit
Lakes Media owner Tom Birch says agency revenue at his six-station North Carolina/Virginia group fell from 30 percent in 2005 to just 5-10 percent today.
Why it matters. Small-market station groups without in-house digital expertise now gain a path to programmatic revenue by outsourcing to vendors like Townsquare's Ignite rather than building capability themselves.
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