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# Sony launches 100+ FAST channels on PS5 to sell ads against gamers
- URL: https://fabric-media.ghost.io/sony-launches-100-fast-channels-on-ps5-to-sell-ads-against-gamers/
- Published: 2026-09-01T12:58:42.000Z
- Updated: 2026-09-01T12:58:42.000Z
- Description: Sony Pictures Television unveiled “Live TV on PS5,” over 100 free ad-supported channels reachable through the console, launching first in the U.S. with Canada and Bravia TVs to follow. Publica and PubMatic will handle the connected-TV ad sales.
- Author: Fabric.Media Editorial
- Tags: Streaming, AI, Brian Steinberg

**Why it matters.** Advertisers gain a new path to reach the 95 million PS5 owners who have largely evaded traditional CTV and cord-cutting outreach.

*Signal from* [*variety.com*](https://variety.com/?ref=fabric-media.ghost.io) *·* [*Brian Steinberg*](https://fabric-media.ghost.io/tag/by-brian-steinberg/) *·* [*read the original*](https://variety.com/2026/tv/news/sony-playstation-advertisers-fast-channels-live-1236847258/?ref=fabric-media.ghost.io)*.*