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# Sony launches FAST service Live TV on PS5, adding ad inventory
- URL: https://fabric-media.ghost.io/sony-launches-fast-service-live-tv-on-ps5-adding-ad-inventory/
- Published: 2026-09-01T20:39:57.000Z
- Updated: 2026-09-01T20:39:57.000Z
- Description: Sony launched Live TV on PS5, a free ad-supported streaming service with over 100 channels, drawing on content from Lionsgate, Fox, NBCU, Bloomberg, Spotify and A+E. It’s live in the US now, with Canada and other markets planned.
- Author: Fabric.Media Editorial
- Tags: Streaming, Deals, Tim Cross-Kovoor

**Why it matters.** PlayStation gains a new ad surface reachable by brands beyond endemic gaming advertisers, since banner ads had limited that inventory to a narrow buyer base.

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=fabric-media.ghost.io) *·* [*Tim Cross-Kovoor*](https://fabric-media.ghost.io/tag/by-tim-cross-kovoor/) *·* [*read the original*](https://videoweek.com/2026/09/01/sony-bolsters-ads-business-with-fast-offering-on-ps5/?ref=fabric-media.ghost.io)*.*