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# Study: Americans now watch more YouTube than live TV
- URL: https://fabric-media.ghost.io/study-americans-now-watch-more-youtube-than-live-tv/
- Published: 2026-08-28T12:11:20.000Z
- Updated: 2026-08-28T12:11:20.000Z
- Description: A new study finds American viewers spend more time watching YouTube than they do watching live television, a shift that underscores streaming’s growing dominance over traditional broadcast viewing habits nationwide. The report frames YouTube as a primary screen destination.
- Author: Fabric.Media Editorial
- Tags: Streaming, George Winslow

*Signal from* [*tvtechnology.com*](https://tvtechnology.com/?ref=fabric-media.ghost.io) *·* [*George Winslow*](https://fabric-media.ghost.io/tag/by-george-winslow/) *·* [*read the original*](https://www.tvtechnology.com/insights/analysis/study-american-spend-more-time-watching-youtube-than-live-tv?ref=fabric-media.ghost.io)*.*