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# Survey: unskippable ads mostly aren’t watched, Attest finds
- URL: https://fabric-media.ghost.io/survey-unskippable-ads-mostly-arent-watched-attest-finds/
- Published: 2026-08-24T16:42:38.000Z
- Updated: 2026-08-27T00:47:22.000Z
- Description: Attest’s 2026 attention report finds 56% of forced US ad views and 65% in the UK aren’t real views, with viewers muting, redirecting attention, or leaving instead of watching.
- Author: Fabric.Media Editorial
- Tags: Measurement

**Why it matters.** Buyers who count non-skippable impressions as guaranteed views are paying for attention that completion and recall data show isn’t actually happening.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.advanced-television.com/2026/08/24/survey-most-unskippable-ads-not-being-watched/?ref=fabric-media.ghost.io)*.*