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# Target’s ad business Roundel grows 29% as retailer’s profits double
- URL: https://fabric-media.ghost.io/targets-ad-business-roundel-grows-29-as-retailers-profits-double/
- Published: 2026-08-20T20:49:37.000Z
- Updated: 2026-08-27T00:47:35.000Z
- Description: Target’s Q2 net sales rose 5.3% to $26.5 billion while profit more than doubled to $1.87 billion, aided by tariff refunds. Roundel, its ad network, grew ad revenue 28.6% to $279 million, outpacing overall retail growth.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Earnings

**Why it matters.** Roundel’s outsized growth versus overall sales gives Target more reason to prioritize retail media as a margin driver over core merchandising.

*Signal from* [*adweek.com*](https://adweek.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.adweek.com/commerce/targets-profits-double-as-roundel-same-day-delivery-power-a-growth-streak/?ref=fabric-media.ghost.io)*.*