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# Ten industry voices on how to actually deal with media fragmentation
- URL: https://fabric-media.ghost.io/ten-industry-voices-on-how-to-actually-deal-with-media-fragmentation/
- Published: 2026-08-11T02:01:12.000Z
- Updated: 2026-08-27T00:44:42.000Z
- Description: TVREV’s Thought Leaders Circle gives ten takes on fragmentation: some say double down on affinity and niche focus, others say collapse channels into one measurement layer. The split shows there’s no industry consensus on strategy yet.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Alan Wolk

*Signal from* [*TVREV*](https://www.tvrev.com/?ref=fabric-media.ghost.io) *·* [*Alan Wolk*](https://fabric-media.ghost.io/tag/by-alan-wolk/) *·* [*read the original*](https://www.tvrev.com/news/hot-takes-how-are-you-dealing-with-fragmentation?ref=fabric-media.ghost.io)*.*