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# The Drum’s commerce media series probes who now controls product discovery
- URL: https://fabric-media.ghost.io/the-drums-commerce-media-series-probes-who-now-controls-product-discovery/
- Published: 2026-08-25T23:22:40.000Z
- Updated: 2026-09-01T21:35:51.000Z
- Description: The Drum’s documentary series returns, featuring leaders from TikTok and Google discussing how commerce media is reshaping product discovery. The episode examines who now decides what consumers buy as retail, search and social converge into one purchase funnel.
- Author: Fabric.Media Editorial
- Tags: Retail-media

*Signal from* [*thedrum.com*](https://thedrum.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.thedrum.com/news/all-media-is-commerce-media-goes-inside-the-new-rules-of-product-discovery-who-decides-what-we-buy-now?ref=fabric-media.ghost.io)*.*