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# The Telegraph turns podcasts into a franchise play across video and events
- URL: https://fabric-media.ghost.io/the-telegraph-turns-podcasts-into-a-franchise-play-across-video-and-events/
- Published: 2026-08-31T14:31:16.000Z
- Updated: 2026-08-31T14:31:17.000Z
- Description: The Telegraph is expanding its podcast strategy beyond audio into video, live events and paid memberships, following its acquisition by Axel Springer.
- Author: Fabric.Media Editorial
- Tags: Creators, Sara Guaglione

**Why it matters.** Publishers facing declining search referrals are building podcasts as owned-and-operated IP that drives direct audience relationships instead of platform-dependent distribution.

*Signal from* [*digiday.com*](https://digiday.com/?ref=fabric-media.ghost.io) *·* [*Sara Guaglione*](https://fabric-media.ghost.io/tag/by-sara-guaglione/) *·* [*read the original*](https://digiday.com/media/the-telegraphs-next-podcast-play-video-events-and-paid-memberships/?ref=fabric-media.ghost.io)*.*