The Telegraph turns podcasts into a franchise play across video and events
The Telegraph is expanding its podcast strategy beyond audio into video, live events and paid memberships, following its acquisition by Axel Springer.
Why it matters. Publishers facing declining search referrals are building podcasts as owned-and-operated IP that drives direct audience relationships instead of platform-dependent distribution.
Signal from digiday.com · Sara Guaglione · read the original.
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