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# Topgolf launches media network to sell out-of-home ad inventory
- URL: https://fabric-media.ghost.io/topgolf-launches-media-network-to-sell-out-of-home-ad-inventory/
- Published: 2026-08-25T14:40:34.000Z
- Updated: 2026-08-27T00:43:49.000Z
- Description: Topgolf’s new CEO David McKillips is building out a retail media and licensing business, launching Topgolf Media Networks in July. The unit combines sponsorships, retail media and licensing across 103 venues, 28,000 screens and a mobile app.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Mitchell Parton

**Why it matters.** Brands gain a new out-of-home venue with a captive two-hour dwell time to buy sponsorship, screen and licensing inventory in one bundled deal.

*Signal from* [*modernretail.co*](https://modernretail.co/?ref=fabric-media.ghost.io) *·* [*Mitchell Parton*](https://fabric-media.ghost.io/tag/by-mitchell-parton/) *·* [*read the original*](https://www.modernretail.co/marketing/topgolf-hasnt-done-much-retail-media-licensing-its-new-ceo-wants-to-change-that/?ref=fabric-media.ghost.io)*.*