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# Trade Desk rolls out Kokai Zuma with agentic AI assistant
- URL: https://fabric-media.ghost.io/trade-desk-rolls-out-kokai-zuma-with-agentic-ai-assistant/
- Published: 2026-08-29T17:47:29.000Z
- Updated: 2026-08-29T17:47:30.000Z
- Description: The Trade Desk has launched Kokai Zuma, an “evolution” of its Kokai platform featuring a redesigned interface, an upgraded forecasting engine, and a conversational AI assistant called Koa.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Jack Benjamin

**Why it matters.** Buyers who complained about Kokai's forced migration and bugs now get a redesigned interface pushed as the new default, raising the bar for what agentic AI tools in DSPs must deliver.

*Signal from* [*uk.themedialeader.com*](https://uk.themedialeader.com/?ref=fabric-media.ghost.io) *·* [*Jack Benjamin*](https://fabric-media.ghost.io/tag/by-jack-benjamin/) *·* [*read the original*](https://uk.themedialeader.com/the-trade-desk-launches-updated-planning-platform-kokai-zuma/?ref=fabric-media.ghost.io)*.*