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# Trade Desk’s Zuma update trades disruption for polish after Kokai backlash
- URL: https://fabric-media.ghost.io/trade-desks-zuma-update-trades-disruption-for-polish-after-kokai-backlash/
- Published: 2026-08-30T13:17:00.000Z
- Updated: 2026-08-30T13:17:01.000Z
- Description: The Trade Desk’s Zuma release adds UX fixes, faster lift studies and a Koa AI assistant to Kokai, plus the option to route agents through outside tools like Claude rather than forcing everything into its own interface.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Krystal Scanlon, Seb Joseph

**Why it matters.** Buyers gain the upper hand on interface choice, since The Trade Desk now needs them to buy through Kokai, not to live inside it.

*Signal from* [*digiday.com*](https://digiday.com/?ref=fabric-media.ghost.io) *·* [*Krystal Scanlon*](https://fabric-media.ghost.io/tag/by-krystal-scanlon/)*,* [*Seb Joseph*](https://fabric-media.ghost.io/tag/by-seb-joseph/) *·* [*read the original*](https://digiday.com/marketing/three-years-after-kokai-the-trade-desk-is-betting-on-refinement-with-zuma/?ref=fabric-media.ghost.io)*.*