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# Traffic to top 10 US news sites down a third since 2024 peak
- URL: https://fabric-media.ghost.io/traffic-to-top-10-us-news-sites-down-a-third-since-2024-peak/
- Published: 2026-08-23T21:13:09.000Z
- Updated: 2026-08-27T13:31:13.000Z
- Description: Press Gazette’s analysis shows combined traffic to the ten biggest US news sites fell 32% since July 2024, with the top 50 sites down 37% from their July 2024 peak of 4.9 billion monthly visits.
- Author: Fabric.Media Editorial
- Tags: Measurement, Charlotte Tobitt

**Why it matters.** Publishers relying on Google referral traffic lose a primary distribution channel and must build direct audience relationships or diversify onto platforms like Substack.

*Signal from* [*pressgazette.co.uk*](https://pressgazette.co.uk/?ref=fabric-media.ghost.io) *·* [*Charlotte Tobitt*](https://fabric-media.ghost.io/tag/by-charlotte-tobitt/) *·* [*read the original*](https://pressgazette.co.uk/media-audience-and-business-data/media%5Fmetrics/traffic-to-10-biggest-us-news-websites-down-a-third-in-two-years/?ref=fabric-media.ghost.io)*.*