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# Truthset CEO ties data quality to AI ad targeting outcomes
- URL: https://fabric-media.ghost.io/truthset-ceo-ties-data-quality-to-ai-ad-targeting-outcomes/
- Published: 2026-08-26T16:32:31.000Z
- Updated: 2026-09-01T21:35:47.000Z
- Description: Truthset’s Scott McKinley tells Evan Shapiro that data quality decides who gets results from AI-driven ad targeting — and argues quality-rated data has to reach more than the largest advertisers.
- Author: Fabric.Media Editorial
- Tags: Measurement, AI

**Why it matters.** If data rating tools spread beyond top spenders, smaller advertisers gain a shot at AI targeting accuracy previously reserved for big budgets.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.themeasure.net/how-data-quality-can-determine-ai-winners-truthset-video-advertising/?ref=fabric-media.ghost.io)*.*