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# Tubi renews Gracenote deal for content data, programmatic ad IDs
- URL: https://fabric-media.ghost.io/tubi-renews-gracenote-deal-for-content-data-programmatic-ad-ids/
- Published: 2026-08-13T23:32:18.000Z
- Updated: 2026-08-27T00:44:31.000Z
- Description: Tubi is expanding its Gracenote partnership to power natural-language content search and test content IDs in programmatic bid streams. It’s a bet that better metadata drives both discovery and more targeted ad inventory as Tubi and Fox One scale.
- Author: Fabric.Media Editorial
- Tags: Streaming, Jon Lafayette

**Why it matters.** Advertisers buying programmatic inventory on Tubi gain content-level IDs to verify contextual placement rather than relying on broader show or category-level targeting.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=fabric-media.ghost.io) *·* [*Jon Lafayette*](https://fabric-media.ghost.io/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/tubi-teams-up-with-gracenote-to-boost-search-and-programmatic-ads/?ref=fabric-media.ghost.io)*.*