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# Tubular data maps which creators NFL searchers actually watch
- URL: https://fabric-media.ghost.io/tubular-data-maps-which-creators-nfl-searchers-actually-watch/
- Published: 2026-08-25T23:22:52.000Z
- Updated: 2026-08-27T00:43:44.000Z
- Description: Chartbeat’s Tubular Labs ranked social video creators by affinity among NFL searchers. YouTuber Matthew Geist topped the list at 198x more likely to be watched, but Richard Sherman’s podcast had 5x Fantasy Phenom’s audience despite lower affinity.
- Author: Fabric.Media Editorial
- Tags: Creators, John Cassillo

**Why it matters.** Brands priced out of NFL broadcast ads gain a cheaper path to reach the same football-interested audience through niche creators.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=fabric-media.ghost.io) *·* [*John Cassillo*](https://fabric-media.ghost.io/tag/by-john-cassillo/) *·* [*read the original*](https://www.themeasure.net/nfl-interested-audiences-most-likely-to-watch-these-creators-richard-sherman/?ref=fabric-media.ghost.io)*.*