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Undisclosed AI sponsorships spark fan backlash for top YouTube creators

Filmmakers Matti Haapoja and Sam Kolder posted unlabeled videos promoting AI platform Higgsfield’s Seedance 2.5, prompting fan accusations of undisclosed paid partnerships. Higgsfield later confirmed creators were compensated via cash and platform credits.

Why it matters. Brands and platforms paying creators to showcase AI tools now face pressure to disclose those deals or risk audience backlash undermining the campaign’s intended goodwill.

Signal from theverge.com · Charles Pulliam-Moore · read the original.

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