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# Unicorn expands creator-to-IP studio slate with four new originals
- URL: https://fabric-media.ghost.io/unicorn-expands-creator-to-ip-studio-slate-with-four-new-originals/
- Published: 2026-08-25T14:40:47.000Z
- Updated: 2026-08-27T00:43:48.000Z
- Description: Creator management firm Unicorn is developing four new series with talent from its roster, including shows from the creators behind viral accounts madmax_fluffyroad and oldjewishmen. It’s the latest push to turn individual creators into owned, produced IP.
- Author: Fabric.Media Editorial
- Tags: Creators, Kayla Cobb

**Why it matters.** Talent managers who also produce owned IP set a template other creator agencies will need to match to keep top creators from taking their format ideas elsewhere.

*Signal from* [*thewrap.com*](https://thewrap.com/?ref=fabric-media.ghost.io) *·* [*Kayla Cobb*](https://fabric-media.ghost.io/tag/by-kayla-cobb/) *·* [*read the original*](https://www.thewrap.com/media-platforms/tv/new-series-creator-development-slate-unicorn/?ref=fabric-media.ghost.io)*.*