Unicorn expands creator-to-IP studio slate with four new originals
Creator management firm Unicorn is developing four new series with talent from its roster, including shows from the creators behind viral accounts madmax_fluffyroad and oldjewishmen. It’s the latest push to turn individual creators into owned, produced IP.
Why it matters. Talent managers who also produce owned IP set a template other creator agencies will need to match to keep top creators from taking their format ideas elsewhere.
Signal from thewrap.com · Kayla Cobb · read the original.
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