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USA Fencing bets on creators to build fandom ahead of 2028 Olympics

USA Fencing is deploying athlete-creators and cross-sport collabs years ahead of the LA Games, citing data that 49% of Gen Z fans discover sports through fan-made content. Since December 2025, its creator push has driven monthly impressions up 36.9% to 4.75 million.

Why it matters. Niche sports federations gain a low-cost path to audience and sponsorship dollars that once required broadcast deals or built-in fanbases.

Signal from digiday.com · Alyssa Mercante · read the original.

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