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# Vertical media sector projected to hit $150 billion in 2026 revenue
- URL: https://fabric-media.ghost.io/vertical-media-sector-projected-to-hit-150-billion-in-2026-revenue/
- Published: 2026-08-23T21:13:29.000Z
- Updated: 2026-08-27T00:47:24.000Z
- Description: A new Owl & Co. report projects global vertical media revenue will reach $150 billion in 2026, a 42% jump from 2025, with $131 billion coming from advertising on TikTok, Instagram and YouTube.
- Author: Fabric.Media Editorial
- Tags: Creators, Cynthia Littleton

**Why it matters.** Advertisers and IP holders now have a revenue case to justify dedicated vertical-format budgets and licensing deals like Disney’s TikTok partnership.

*Signal from* [*variety.com*](https://variety.com/?ref=fabric-media.ghost.io) *·* [*Cynthia Littleton*](https://fabric-media.ghost.io/tag/by-cynthia-littleton/) *·* [*read the original*](https://variety.com/2026/biz/news/vertical-media-150-billion-tiktok-microdramas-owl-co-1236840519/?ref=fabric-media.ghost.io)*.*