> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Walmart Connect adds negative keywords after years of advertiser pressure
- URL: https://fabric-media.ghost.io/walmart-connect-adds-negative-keywords-after-years-of-advertiser-pressure/
- Published: 2026-08-13T23:32:49.000Z
- Updated: 2026-08-22T22:03:14.000Z
- Description: Walmart Connect now lets sponsored-products advertisers exclude search terms, six years after Amazon added the feature. It curbs wasted spend on irrelevant or branded queries, a change brands and agencies had pushed for since the pandemic e-commerce boom.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Mitchell Parton

**Why it matters.** Advertisers on Walmart Connect can now block irrelevant or branded search terms, cutting wasted sponsored-products spend that previously went to unqualified queries.

*Signal from* [*modernretail.co*](https://modernretail.co/?ref=fabric-media.ghost.io) *·* [*Mitchell Parton*](https://fabric-media.ghost.io/tag/by-mitchell-parton/) *·* [*read the original*](https://www.modernretail.co/marketing/walmart-finally-lets-advertisers-exclude-certain-search-terms/?ref=fabric-media.ghost.io)*.*