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# Walmart Connect adds TikTok, Snapchat, Roku to retail media network
- URL: https://fabric-media.ghost.io/walmart-connect-adds-tiktok-snapchat-roku-to-retail-media-network/
- Published: 2026-08-12T20:39:03.000Z
- Updated: 2026-08-27T00:47:56.000Z
- Description: Walmart Connect now lets brands buy TikTok, Snapchat and Roku inventory through its own platform, keeping first-party data and measurement in-house. It’s a bid to chase Gen Z dollars and close the gap with Amazon’s ad business.
- Author: Fabric.Media Editorial
- Tags: Retail-media

**Why it matters.** Brands buying TikTok, Snapchat or Roku inventory through Walmart Connect must now accept Walmart’s own measurement of campaign impact rather than the platforms’ native analytics.

*Signal from* [*retaildive.com*](https://retaildive.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.retaildive.com/news/Walmart-TikTok-Snapchat-Gen-Z-retail-commerce-ads/632328/?%5Fsp=097f9af6-a8a3-48df-95c9-ea25fa891d00&ref=fabric-media.ghost.io)*.*