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# Walmart, Target ad units post double-digit growth in Q2
- URL: https://fabric-media.ghost.io/walmart-target-ad-units-post-double-digit-growth-in-q2/
- Published: 2026-08-21T15:58:53.000Z
- Updated: 2026-08-27T00:47:32.000Z
- Description: Walmart’s global ad revenue grew 38% year over year, with Walmart Connect up 43%, prompting a raised full-year guidance. Target’s Roundel grew 28.6% to $279 million, helping fuel the retailer’s broader recovery.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Earnings

**Why it matters.** Retail media’s outsized growth versus core retail is turning ad revenue into the profit engine investors now expect, raising the bar for every other retailer’s media arm.

*Signal from* [*adweek.com*](https://adweek.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.adweek.com/commerce/retail-roundup-8-commerce-moves-from-target-citi-klarna-and-more/?ref=fabric-media.ghost.io)*.*