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# WARC: Retail media to top $200B in 2026 as growth slows to single digits
- URL: https://fabric-media.ghost.io/warc-retail-media-to-top-200b-in-2026-as-growth-slows-to-single-digits/
- Published: 2026-08-21T15:58:48.000Z
- Updated: 2026-08-27T00:44:09.000Z
- Description: WARC projects global retail media spend hits $200.4B in 2026, $223.4B in 2027. Excluding Amazon, growth falls to 9.8% in 2027, the category’s slowest pace since WARC began tracking it.
- Author: Fabric.Media Editorial
- Tags: Retail-media

**Why it matters.** Retailers must now prove ad revenue growth without degrading shopper experience as easy expansion fades.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.insideradio.com/free/warc-retail-media-market-set-to-surpass-200b/article%5Ff55f1bcc-0a88-459c-acbe-af5456f743e2.html?ref=fabric-media.ghost.io)*.*