> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# WBD ad revenue falls 22% in Q2 as NBA exit bites
- URL: https://fabric-media.ghost.io/wbd-ad-revenue-falls-22-in-q2-as-nba-exit-bites/
- Published: 2026-08-11T02:01:14.000Z
- Updated: 2026-08-27T00:44:41.000Z
- Description: Warner Bros. Discovery’s linear ad revenue dropped 22% to $1.7B, mostly from losing NBA rights, while streaming ad revenue grew 9% to $306M. Streaming remains the bright spot as linear erodes, even as net income fell 91%.
- Author: Fabric.Media Editorial
- Tags: Streaming, Earnings, Wayne Friedman

*Signal from* [*mediapost.com*](https://www.mediapost.com/?ref=fabric-media.ghost.io) *·* [*Wayne Friedman*](https://fabric-media.ghost.io/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/417066/wbd-q2-22-ad-decline-streaming-up-10.html?ref=fabric-media.ghost.io)*.*