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# Wella’s AI-personalised audio campaign drives 70% engagement lift
- URL: https://fabric-media.ghost.io/wellas-ai-personalised-audio-campaign-drives-70-engagement-lift/
- Published: 2026-08-23T21:13:14.000Z
- Updated: 2026-08-27T20:08:50.000Z
- Description: Azerion and Digitas used AudioStack’s AI platform to turn one Nioxin script into 100 personalised audio ads across UK locations and audience segments. A brand lift study found 70% of exposed listeners took or intended to take action.
- Author: Fabric.Media Editorial
- Tags: Creators, AI

**Why it matters.** Brands and agencies now have a documented case for swapping studio-based audio production for AI-generated personalisation at scale.

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=fabric-media.ghost.io) *·* [*ExchangeWire PressBox*](https://fabric-media.ghost.io/tag/by-exchangewire-pressbox/) *·* [*read the original*](https://www.exchangewire.com/blog/2026/08/21/1-campaign-100-ads-70-engagement-inside-wellas-ai-audio-success-with-audiostack/?ref=fabric-media.ghost.io)*.*