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Wella’s AI-personalised audio campaign drives 70% engagement lift

Azerion and Digitas used AudioStack’s AI platform to turn one Nioxin script into 100 personalised audio ads across UK locations and audience segments. A brand lift study found 70% of exposed listeners took or intended to take action.

Why it matters. Brands and agencies now have a documented case for swapping studio-based audio production for AI-generated personalisation at scale.

Signal from exchangewire.com · ExchangeWire PressBox · read the original.

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