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# Wellness content tops YouTube Shorts engagement, data shows
- URL: https://fabric-media.ghost.io/wellness-content-tops-youtube-shorts-engagement-data-shows/
- Published: 2026-08-23T21:13:03.000Z
- Updated: 2026-08-27T13:31:58.000Z
- Description: Wellness Shorts hit 116% average percentage viewed in Q2 2026, per Dash Social data via EMARKETER, beating beauty, retail, and the overall 84.6% benchmark. It’s the only category staying above 100% for six straight quarters.
- Author: Fabric.Media Editorial
- Tags: Creators

**Why it matters.** Wellness brands gain a proven high-retention format to educate consumers and drive purchase intent on YouTube Shorts ahead of other categories.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.emarketer.com/content/emarketer-exclusive-data-shows-wellness-brands-dominate-youtube-shorts-engagement?ref=fabric-media.ghost.io)*.*