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Wellness content tops YouTube Shorts engagement, data shows

Wellness Shorts hit 116% average percentage viewed in Q2 2026, per Dash Social data via EMARKETER, beating beauty, retail, and the overall 84.6% benchmark. It’s the only category staying above 100% for six straight quarters.

Why it matters. Wellness brands gain a proven high-retention format to educate consumers and drive purchase intent on YouTube Shorts ahead of other categories.

Signal from emarketer.com · read the original.

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