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# Why silence no longer saves brands from cancellation cycles
- URL: https://fabric-media.ghost.io/why-silence-no-longer-saves-brands-from-cancellation-cycles/
- Published: 2026-08-31T14:31:12.000Z
- Updated: 2026-08-31T14:31:12.000Z
- Description: Modern Retail’s podcast examines why old-school PR tactics of waiting out a scandal are failing brands today.
- Author: Fabric.Media Editorial
- Tags: Agencies, Gabriela Barkho

*Signal from* [*modernretail.co*](https://modernretail.co/?ref=fabric-media.ghost.io) *·* [*Gabriela Barkho*](https://fabric-media.ghost.io/tag/by-gabriela-barkho/) *·* [*read the original*](https://www.modernretail.co/marketing/the-new-life-cycle-of-a-brand-cancellation/?ref=fabric-media.ghost.io)*.*