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# WNBA viewership keeps climbing as season heads into stretch run
- URL: https://fabric-media.ghost.io/wnba-viewership-keeps-climbing-as-season-heads-into-stretch-run/
- Published: 2026-08-11T02:01:10.000Z
- Updated: 2026-08-22T22:03:59.000Z
- Description: Sports Media Watch reports WNBA TV ratings are up again this season, extending a multi-year growth trend led by Fever and Lynx audiences. Continued gains give ABC/ESPN and league sponsors stronger leverage heading into media-rights negotiations and playoff sales.
- Author: Fabric.Media Editorial
- Tags: Measurement, Jon Lewis

**Why it matters.** The WNBA can now demand higher rights fees from ABC/ESPN and other bidders in upcoming media negotiations, citing sustained viewership growth as proof of audience value.

*Signal from* [*sportsmediawatch.com*](https://www.sportsmediawatch.com/?ref=fabric-media.ghost.io) *·* [*Jon Lewis*](https://fabric-media.ghost.io/tag/by-jon-lewis/) *·* [*read the original*](https://www.sportsmediawatch.com/2026/08/wnba-viewership-increase-fever-lynx-ratings-abc/?ref=fabric-media.ghost.io)*.*