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# World Cup keeps Poland’s TVP on top, blunts summer TV slide
- URL: https://fabric-media.ghost.io/world-cup-keeps-polands-tvp-on-top-blunts-summer-tv-slide/
- Published: 2026-08-23T21:13:24.000Z
- Updated: 2026-08-27T13:31:58.000Z
- Description: Nielsen’s July Poland report shows TVP held its No.1 spot at 20.09% share as World Cup coverage filled 17 of the month’s top 20 programmes, softening the usual summer ratings drop for linear TV.
- Author: Fabric.Media Editorial
- Tags: Measurement

**Why it matters.** Live sports rights holders can point to this data as proof that marquee live events still outperform streaming in retaining audience reach.

*Signal from* [*nielsen.com*](https://nielsen.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.nielsen.com/news-center/2026/world-cup-drives-tvp-to-retain-top-spot-in-july-as-live-sport-buoys-polish-viewership/?ref=fabric-media.ghost.io)*.*