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# World Cup ratings surge fails to lift Premier League ad demand
- URL: https://fabric-media.ghost.io/world-cup-ratings-surge-fails-to-lift-premier-league-ad-demand/
- Published: 2026-08-28T22:25:49.000Z
- Updated: 2026-09-01T21:35:45.000Z
- Description: Fox’s World Cup coverage drew 128 million viewers and lifted its ad revenue 28% to $4.2 billion, but buyers say that hasn’t translated into a rush for Premier League inventory.
- Author: Fabric.Media Editorial
- Tags: Agencies, Sam Bradley

*Signal from* [*digiday.com*](https://digiday.com/?ref=fabric-media.ghost.io) *·* [*Sam Bradley*](https://fabric-media.ghost.io/tag/by-sam-bradley/) *·* [*read the original*](https://digiday.com/marketing/future-of-marketing-briefing-soccers-world-cup-buzz-isnt-moving-needle-on-premier-league-ad-spend/?ref=fabric-media.ghost.io)*.*