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# WPP’s Rose posts better pitch numbers a year in, but margin gap persists
- URL: https://fabric-media.ghost.io/wpps-rose-posts-better-pitch-numbers-a-year-in-but-margin-gap-persists/
- Published: 2026-09-01T12:59:06.000Z
- Updated: 2026-09-01T21:35:40.000Z
- Description: A year into Cindy Rose’s tenure, WPP Media’s retention rate has climbed to 43% from 16%, with $3 billion in new accounts won versus $2.81 billion lost. Operating margin still sits at 4.1%, far below Publicis’s 17.4%.
- Author: Fabric.Media Editorial
- Tags: Agencies, Sam Bradley

**Why it matters.** Until WPP moves beyond a single outcome-based deal with JLR, clients retain the leverage to keep pressuring the holding company on fee structure and price.

*Signal from* [*digiday.com*](https://digiday.com/?ref=fabric-media.ghost.io) *·* [*Sam Bradley*](https://fabric-media.ghost.io/tag/by-sam-bradley/) *·* [*read the original*](https://digiday.com/media-buying/as-wpps-cindy-rose-marks-a-year-as-ceo-turnaround-is-underway-but-far-from-certain/?ref=fabric-media.ghost.io)*.*