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# Wpromote CEO: skip building AI platforms, own measurement instead
- URL: https://fabric-media.ghost.io/wpromote-ceo-skip-building-ai-platforms-own-measurement-instead/
- Published: 2026-08-11T02:01:12.000Z
- Updated: 2026-08-27T00:44:42.000Z
- Description: Wpromote’s Andrea Bendzick argues independent agencies beat holding companies by staying agile, buying brand credibility via M&A, and using AI for grunt work — not building costly proprietary platforms. Her advice: own measurement, partner for execution.
- Author: Fabric.Media Editorial
- Tags: Agencies, AI, Mike Shields

**Why it matters.** Independent agencies that keep measurement in-house, rather than ceding it to proprietary AI platforms, control the numbers clients use to judge campaign performance.

*Signal from* [*Next in Media (podcast)*](https://next-in-media.simplecast.com/?ref=fabric-media.ghost.io) *·* [*Mike Shields*](https://fabric-media.ghost.io/tag/by-mike-shields/) *·* [*read the original*](https://next-in-media.simplecast.com/episodes/how-smart-agencies-really-use-ai-jYKaGdOw?ref=fabric-media.ghost.io)*.*