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# Wurl CEO: FAST’s discovery problem is design, not content glut
- URL: https://fabric-media.ghost.io/wurl-ceo-fasts-discovery-problem-is-design-not-content-glut/
- Published: 2026-08-25T23:22:21.000Z
- Updated: 2026-08-27T00:47:15.000Z
- Description: Wurl CEO Dave Bernath argues FAST’s economics favor platforms over channel operators, unlike cable, and that discovery — not content oversupply — remains the format’s core weakness. He also flags measurement as one of CTV’s biggest unresolved gaps.
- Author: Fabric.Media Editorial
- Tags: Streaming, Alan Wolk

**Why it matters.** Channel operators negotiating with FAST platforms have less structural leverage than they did under cable’s carriage model.

*Signal from* [*TVREV*](https://tvrev.com/?ref=fabric-media.ghost.io) *·* [*Alan Wolk*](https://fabric-media.ghost.io/tag/by-alan-wolk/) *·* [*read the original*](https://www.tvrev.com/news/wurls-dave-bernath-on-the-changing-nature-of-fast-and-ctv?ref=fabric-media.ghost.io)*.*