> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# X swaps engagement-bait payouts for a quality-based creator fund
- URL: https://fabric-media.ghost.io/x-swaps-engagement-bait-payouts-for-a-quality-based-creator-fund/
- Published: 2026-08-25T14:40:49.000Z
- Updated: 2026-08-27T00:47:16.000Z
- Description: X’s Original Content Rewards Program launches Sept. 8, replacing its 2023 revenue-share model that paid creators for impressions regardless of content quality. Media buyers and agents tell Digiday X still isn’t top of mind for creators despite the change.
- Author: Fabric.Media Editorial
- Tags: Creators, Alyssa Mercante

**Why it matters.** Creators who relied on engagement-farming for payouts under the old impressions-based model now lose that revenue path unless their content qualifies as “original, high-quality.”

*Signal from* [*digiday.com*](https://digiday.com/?ref=fabric-media.ghost.io) *·* [*Alyssa Mercante*](https://fabric-media.ghost.io/tag/by-alyssa-mercante/) *·* [*read the original*](https://digiday.com/media/x-creates-a-new-revenue-model-for-creators-but-will-it-actually-win-them-over/?ref=fabric-media.ghost.io)*.*