X swaps engagement-bait payouts for a quality-based creator fund
X’s Original Content Rewards Program launches Sept. 8, replacing its 2023 revenue-share model that paid creators for impressions regardless of content quality. Media buyers and agents tell Digiday X still isn’t top of mind for creators despite the change.
Why it matters. Creators who relied on engagement-farming for payouts under the old impressions-based model now lose that revenue path unless their content qualifies as “original, high-quality.”
Signal from digiday.com · Alyssa Mercante · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →