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# Yahoo DSP brings mid-campaign outcome optimization to Europe
- URL: https://fabric-media.ghost.io/yahoo-dsp-brings-mid-campaign-outcome-optimization-to-europe/
- Published: 2026-09-02T23:50:00.000Z
- Updated: 2026-09-02T23:50:00.000Z
- Description: Yahoo DSP has launched In-Flight Outcomes in the UK and Europe, feeding live purchase receipts and visitation data into its Blueprint Performance engine.
- Author: Fabric.Media Editorial
- Tags: Ad-tech

**Why it matters.** Advertisers using Yahoo DSP can now shift budget within a live campaign based on hours-old sales data instead of waiting for post-campaign reports.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.advanced-television.com/2026/09/02/yahoo-dsp-launches-in-flight-outcomes-in-europe/?ref=fabric-media.ghost.io)*.*