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YouTube and Variety to premiere Ziwe, Brave Wilderness projects at TIFF

YouTube and Variety will debut new Ziwe and Brave Wilderness projects at TIFF’s Market, with both becoming YouTube exclusives. It’s YouTube’s latest push to plant creators inside Hollywood’s traditional gatekeeping institutions.

Why it matters. Creators premiering at TIFF’s Market now route exclusive distribution to YouTube, shutting other platforms and buyers out of acquiring those titles.

Signal from tubefilter.com · Sam Gutelle · read the original.

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