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# YouTube dangles cash to keep top creators off Netflix
- URL: https://fabric-media.ghost.io/youtube-dangles-cash-to-keep-top-creators-off-netflix/
- Published: 2026-08-23T21:12:59.000Z
- Updated: 2026-08-27T00:47:26.000Z
- Description: YouTube is offering top creators millions to stay exclusive, per Bloomberg, countering Netflix’s push to sign YouTube-originated talent. Creators who work with Netflix risk losing marketing support, event features, and brand campaign inclusion on YouTube.
- Author: Fabric.Media Editorial
- Tags: Creators, Deals, Tim Cross-Kovoor

**Why it matters.** Creators now face a direct tradeoff between Netflix payouts and YouTube’s platform-level promotion and brand-deal access.

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=fabric-media.ghost.io) *·* [*Tim Cross-Kovoor*](https://fabric-media.ghost.io/tag/by-tim-cross-kovoor/) *·* [*read the original*](https://videoweek.com/2026/08/21/week-in-review-youtube-moves-to-block-netflixs-creator-deals-goalhanger-touts-film-and-tv-ambitions-and-india-removes-tv-ad-cap/?ref=fabric-media.ghost.io)*.*