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# YouTube dangles exclusivity payments to fend off Netflix creator raids
- URL: https://fabric-media.ghost.io/youtube-dangles-exclusivity-payments-to-fend-off-netflix-creator-raids/
- Published: 2026-08-21T22:32:54.000Z
- Updated: 2026-09-01T21:35:56.000Z
- Description: YouTube is offering top channels millions to upload exclusively for a period, reviving upfront payments it abandoned years ago as Netflix, Disney and Paramount court its biggest stars.
- Author: Fabric.Media Editorial
- Tags: Creators, Simon Owens

**Why it matters.** Top creators can now play streamers against YouTube for exclusivity money the platform had stopped offering years ago.

*Signal from* [*Simon Owens’s Media Newsletter*](https://simonowens.substack.com/) *·* [*Simon Owens*](https://fabric-media.ghost.io/tag/by-simon-owens/) *·* [*read the original*](https://simonowens.substack.com/p/is-patreon-actually-helping-creators)*.*