> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# YouTube dangles exclusivity payments to keep top creators off Netflix
- URL: https://fabric-media.ghost.io/youtube-dangles-exclusivity-payments-to-keep-top-creators-off-netflix/
- Published: 2026-08-20T20:49:39.000Z
- Updated: 2026-08-27T00:44:11.000Z
- Description: YouTube is negotiating multimillion-dollar deals with select creators to keep videos exclusive to its platform for a set period, sources tell Business Insider. The move directly counters Netflix’s push to license creator content.
- Author: Fabric.Media Editorial
- Tags: Creators, Lucia Moses

**Why it matters.** Top creators can now play YouTube and Netflix against each other for richer exclusivity terms.

*Signal from* [*businessinsider.com*](https://businessinsider.com/?ref=fabric-media.ghost.io) *·* [*Lucia Moses*](https://fabric-media.ghost.io/tag/by-lucia-moses/) *·* [*read the original*](https://www.businessinsider.com/youtube-offering-financial-incentives-to-creators-stay-off-netflix-2026-8?ref=fabric-media.ghost.io)*.*