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YouTube dangles exclusivity payments to keep top creators off Netflix

YouTube is negotiating multimillion-dollar deals with select creators to keep videos exclusive to its platform for a set period, sources tell Business Insider. The move directly counters Netflix’s push to license creator content.

Why it matters. Top creators can now play YouTube and Netflix against each other for richer exclusivity terms.

Signal from businessinsider.com · Lucia Moses · read the original.

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