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YouTube expands Stations feature beyond music to creator content

YouTube is rolling out its always-on Stations format, first tested with music at Coachella, to creator content, media channels, and podcasts, positioning it as a native FAST rival to Netflix and Tubi.

Why it matters. Creators get a built-in lean-back distribution format on YouTube, giving the platform another tool to retain talent Netflix is courting.

Signal from tubefilter.com · Sam Gutelle · read the original.

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