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# YouTube offers creators up to $10M exclusivity deals to block Netflix raids
- URL: https://fabric-media.ghost.io/youtube-offers-creators-up-to-10m-exclusivity-deals-to-block-netflix-raids/
- Published: 2026-08-27T16:46:06.000Z
- Updated: 2026-09-01T21:35:43.000Z
- Description: YouTube is offering roughly 15 top creators exclusivity packages from low seven figures to $10 million, built to keep their videos off Netflix as it courts creators like Rhett & Link and the Stokes Twins.
- Author: Fabric.Media Editorial
- Tags: Creators, Natalie Jarvey

**Why it matters.** Top creators can now play YouTube and Netflix against each other for exclusivity payouts, even without intent to leave.

*Signal from* [*The Ankler*](https://theankler.com/?ref=fabric-media.ghost.io) *·* [*Natalie Jarvey*](https://fabric-media.ghost.io/tag/by-natalie-jarvey/) *·* [*read the original*](https://theankler.com/15-creators-deals-up-to-10m-inside-youtubes-war-to-fend-off-netflix/?ref=fabric-media.ghost.io)*.*